advertisements. This is because it offers more features, and the high These products are then delivered to the customer, using delivery service companies. A companys marketing mix or 4Ps (Product, Place, Promotion and Price) is the combination of strategies and tactics used to implement a marketing plan. (2019, Nov 27). included in advertisement commercials to increase acceptance of the product by customers. role in delivering value to the customers. should set up its own stores where it provides a shopper-friendly environment and ambience, encouraging its Words:570, Paragraphs:6, Pages:2. These media pages. has its products present on over 500 retailers throughout the country. The e-commerce giant earns fixed fees, a percentage of sales, per-unit activity fees, interest, or some combination of these according to its seller programs. should provide incentives to its sales force through bonuses for meeting targets, or through commissions for pages should be integrated in order to provide easy navigation to its users. Once it launches, Prime members will be able to order groceries online and visit one of these stores for pickup, skipping the aisles.”[5] To summarise, Amazon has an omnichannel sales strategy and customers access its offerings through its websites, mobile apps, Alexa, and physically visiting Amazon stores. Amazon is an international ecommerce company, using connections to the internet from various gadgets such as phones and tablets, to allow its customers to browse and purchase productsimmediately. This sample essay is completed by Harper, a Social Sciences student. It follows an intensive marketing words(double Books 3. “Students order textbooks and dorm furnishings online and come to these stores to pick them up. in the price of the product. This ensures that products are always available to customers when needed. attract customers and gain market share. exposed to frequent content uploaded by. In this regard, Amazon reaches out to its target online market through its marketing mix, which focuses on the place and price components as major selling points. Its online shop and social media Thank you for your email subscription. How about receiving a customized one? The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. Its marketing spending in 2019 was almost $18.80 billion (Clement, 2020). Its products are perceived to be of higher quality than that of competitors. should focus on improving its online website such that it becomes more user-friendly and easier to use. Terms of Use. Product Element in Amazon Marketing Mix Amazon … Amazon products can be divided into the following four categories: The e-commerce giant also completed the acquisition of Whole Foods Market in 2017. It can do this by reducing a percentage off the price of its products. undergoes personal selling, with a large sales force to increase its presence in retail stores. the form of comments. Costs has an online website that is user-friendly and allows customers to view its products in high quality images Traditionally the marketing mix consisted of Just 4 Ps with 3 extras; an example of marketing mix is Amazon. Don't Miss a Chance to Connect With Experts. Cost leadership is placed at the core of Amazon pricing strategy. has people working under its sales team that play a vital role in its marketing efforts. These include a banner advertisement, Search Engine Optimization and creating its blog. Amazon.com Inc. uses its marketing mix as a powerful approach to attract consumers to its e-commerce website. undergoes various sales promotion taking part in various trade exhibitions and events around the year. opportunities within the market and introduce new products that make use of these opportunities. Amazon was founded in 1994 and is considered the largest e-commerce retailer in America.