“We cannot yet map out the consequences,” a spokesperson told the financial TV channel RTL Z. (ii)The degree of inherent or acquired distinctiveness of the famous mark. As a result, in several countries including India, Australia, Canada, and the United States, there was a peak in searches for popular beer from Mexico. L.A. TECH & MEDIA LAW FIRM 11620 Wilshire Boulevard, 9th Floor Los Angeles, CA 90025, Office: 310-751-0181Fax: 310-882-6518Email: info@latml.com. Defeated by Biden, Trump goes after Africans, In Czech Republic, Deer stole the hunter’s rifle and ran away, Artists are angry about Grammy nominations: black artists get fewer opportunities, Hottest photos of Bobrisky, famous crossdresser in Africa, Trump fears his lawyers are not living up to his reputation, Has the mysterious illness in Senegal solved? Shares of Corona-maker Constellation Brands Inc. dived 8 per cent this week in New York. David N. Sharifi, Esq. In this case, it’s certainly not Happy Hour at Corona® headquarters. Comment document.getElementById("comment").setAttribute( "id", "a17111781081f3792a1ec9798728e164" );document.getElementById("d5111c3ddb").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. People serve Corona with a wedge of lemon or lime for added flavour and tartness. Reports of an increase in online searches for “corona beer virus” and “beer coronavirus” show the Mexican beer hasn’t been able to escape the association. VIDEO: internet comedian Brad Holmes posted this sketch on Facebook on Thursday, which has been viewed more than 4.8 million times. § 1125(c)(2)(C). Corona has become the subject of memes and videos shared on social media as the toll from the virus climbs worldwide. In February 2020, … The beer brand is doubling down on high frequency, original content and thinking like a publisher globally. Corona Extra’s little brother. (iii)The extent to which the owner of the famous mark is engaging in substantially exclusive use of the mark. Corona is featuring the stories of white collar workers who opted out for more down-to-earth lifestyles. They are not intended to, and do not, constitute legal advice. (B)All forms of news reporting and news commentary. Entrepreneurs, brand owners, and other companies that own trademarks should be vigilant about uses of their trademark in any context, and raise issues of competitive uses that may trigger brand tarnishment or brand disparagement, or brand dilution, with an experienced trademark attorney to consider whether or not a cease-and-desist letter should be sent. And there even memes on the internet mocking the famous beers and its brand among the world wide pandemic. Corona is a top-selling brand of beer in the world market and has targeted young individuals from the upper and a … Here are the details, Huawei is losing a lot of market share in smartphones, Less Email you send per day reduces CO2 emissions (a bit), First in Africa: Algeria buys 14 stealth Su-57s from Russia, First time since 1226: this will happen on 21st December, Bill Gates predicts the emergence of a new pandemic, This is what Twitter will do to Donald Trump on January 20, Why Republican voters can’t believe that Trump lost the election, Ethical hacker who cracked Trump’s Twitter account reveals password, Over 700 people infected with mysterious disease in Senegal. It is not clear whether the panic contaminates beer turnover. Bottle. Customers have reported a new distaste for the brand, and preference for other beers. David was recognized as one of the Top 30 Most Influential Attorneys in Digital Media and E-Commerce Law by the Los Angeles Business Journal. Production of Corona beer is being temporarily suspended in Mexico because of the coronavirus pandemic. It was introduced to the consumer market in the year 1925 and currently its manufacturer is Modelo Group. Guinness is first and Heineken is second. Imagine a company spending hundreds of millions of dollars protecting, defending, registering, and advertising a brand name in a global marketplace the way the Corona trademark brand has done in connection with one of the most popular beverages in the world, beer, only to have that brand be tarnished by an infamous disease that has taken over the world and has led to pandemic levels of concern and security worldwide. Brand experts believe that ABInBev should do nothing to suppress the nonsense messages. The statement came from a survey conducted by 5W Public Relations, which argued the threat that coronavirus (Covid-19) would become a global pandemic is a PR disaster for the famous beer brand. No more music, what happened to singer Nelly Furtado? The damage has become more severe in recent days as infections spread. Coronavirus is also affecting the Corona beer brand. In determining whether a mark or trade name is likely to cause dilution by blurring, the court may consider all relevant factors, including the following: (i)The degree of similarity between the mark or trade name and the famous mark. Just like the message that Corona has changed the brand name to Ebola Extra. Barry Schwartz's Top Picks: Nov. 25, 2020, From seafood to zinc, virus sours the outlook for Canada CEOs, Fear seen all over Canadian markets hit by virus, economy chill. ABInBev bought the brand in 2012 and paid 16 billion euros to the Mexican parent company Grupo Modelo. Your email address will not be published. ABInBev bought the brand in 2012 and paid 16 billion euros to the Mexican parent company Grupo Modelo. The materials in this website are intended only to provide background information about L.A. TECH & MEDIA LAW. Trademarks, Domain Names, Business Name Registration. Office: Ph: 310-751-0181; david@latml.com. The same refreshing taste, just in a smaller 21cl. (3)ExclusionsThe following shall not be actionable as dilution by blurring or dilution by tarnishment under this subsection: (A)Any fair use, including a nominative or descriptive fair use, or facilitation of such fair use, of a famous mark by another person other than as a designation of source for the person’s own goods or services, including use in connection with— (i)advertising or promotion that permits consumers to compare goods or services; or (ii)identifying and parodying, criticizing, or commenting upon the famous mark owner or the goods or services of the famous mark owner. It therefore has substantial seasonal fluctuations, he said. See 15 U.S.C. Shares of Corona-maker Constellation Brands Inc. dived 8 per cent this week in New York. Disclaimer: The materials in this website are intended only to provide background information about L.A. TECH & MEDIA LAW. Sales of Corona beer dropped sharply in early 2020 because consumers mistakenly associated the brand name with the new coronavirus. is a Los Angeles based intellectual property attorney and technology startup consultant with focuses in entertainment law, emerging technologies, trademark protection, and “the internet of things”. The novel coronavirus has an unlikely victim -- one of the world’s most popular beers. As the above shows, the legal requirements for federal trademark disparagement are complex under federal law. All Rights Reserved. “Stay still,” it sounds. Corona’s buzz score -- which tracks whether American adults aware of the brand have heard positive or negative things about it -- has tumbled to 51 from a high of 75 at the beginning of the year, YouGov said. What’s the difference? First, let’s look at the black letter law under the Federal Trademark Act, also known as the Lanham Act, codified in Title 15 of the United States Code. Just like the message that Corona has changed the brand name to Ebola Extra. Customers have reported a new distaste for the brand, and preference for other beers. Americans and Australians who typed Coronavirus into Google last week were given the term ‘Corona Beer Virus’ as a second option. Twins sister of Eudoxie Yao, biggest hip in Africa, In Senegal, a mysterious disease is raising dust in Dakar. (C)For purposes of paragraph (1), “dilution by tarnishment” is association arising from the similarity between a mark or trade name and a famous mark that harms the reputation of the famous mark. Corona Beer launches a global content studio and first original series. © Copyright 2019 L.A. TECH & MEDIA LAW FIRM. However, one would argue the Corona trademark owners, in this case Anheuser-Busch InBev, have no cause of action for federal trademark dilution by blurring or tarnishment because the use of its trademark, in this case the term “corona” is not being made by another trademark or competitor, but is instead a common reference to the COVID-19 an infectious disease caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).. Since the outbreak of COVID-19, also known as “The Corona Virus”, Corona trademark branded beer sales have declined. Required fields are marked *. Corona’s buzz score -- which tracks whether American adults aware of the brand have heard positive or negative things about it -- has tumbled to 51 from a high of 75 at the beginning of the year, YouGov said. And there even memes on the internet mocking the famous beers and its brand …