I hope this resource has clarified for you which marketing words are winners and which may have a detrimental effect on your audience’s desire to engage. Below you will find a handful of powerful marketing words that can help you make this promise. Statistics show us that only 23.9% of sales emails are opened. “Last Chance!” “VIP Access!” “Limited Time!”. Consider using these promising power words in your next copy to set the tone of what you are offering. Here are a few of my personal favorites when it comes to powerful marketing terminology. She manufactures a limited supply of her makeup collections – to her benefit. If you want to download this list as a PDF, you can do that right here: Use this table of contents to see the best (and worst) words to use in your online marketing campaigns: Emotion drives most purchases we make, if you actually get down to it. A strong power word is a difference between a reader adding themselves to your e-mail list, downloading that guide you worked tirelessly on or sharing your well-crafted content on social media. This article originally appeared on Wishpond Blog and has been republished with permission.Find out how to syndicate your content with B2C. Power words are words used by smart marketers and copywriters to trigger a psychological or emotional response. If your pitch or advertisement starts with words like “I/We/Us etc.” then you’ve already lost. Consider Kylie Jenner, child celebrity turned billionaire. That's why using powerful and effective words in your copy can generate leads and increase sales. If you and I were to walk into a gas station to buy a candy bar and the clerk were to say –– you can have any candy bar in this place but this particular one isn’t for sale –– you and I would look twice at the candy bar that wasn’t for sale. For example, look at this Washington Post ad from 1961: Getting it right the first time is more important than ever before. When not busy raising three tiny humans, Ashlee enjoys playing with her dog Eleanor "Ellie" Rigby, writing, and video games. Consider how you can also use them in other places, such as on your product packaging design if you sell physical products. But do you know which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Avoid superlatives and keep your brand on solid ground. How can you grow online through the right marketing words, and which should you avoid? Using words like instantly, immediately, and now can be the push needed to make the sale and deliver on instant gratification. In the 2018 peak season, FedEx delivered 97.6 percent of peak season parcels on time, up slightly from 2017’s 97.4 percent, according to ShipMatrix, a firm analyzing shipping data. Unlike “but” which breaks the flow of conversation, “and” keeps things moving forward. Even if your business’ tone is a casual, fun one, there’s still a line you shouldn’t cross. The Most Powerful Marketing Words Your Small Business Should Be Using - crowdspring Blog. People want what they can’t have and they want what other people can’t have –– this is called exclusivity. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Instead, focus on what it can actually do. Use these marketing words to imply urgency to your offer, promotion, or content: Communicating why a prospective customer should engage with your business is the first step to getting them to do so.