Mission Moments Share user-generated content from your fans and followers. From skydiving to meeting their favorite superhero, Make-A-Wish makes it happen. Other accounts they follow and share content from on social media, What posts of yours get the most engagement, What kind of content performs best (such as links you share vs. videos). Including countdown timers on your page are also an effective means of creating a sense of urgency. 18 Fun Social Media Marketing Ideas to Spice Up Your Social Media Campaigns. Do you have any nonprofit marketing campaigns that you’re particularly proud of? Share in the comments below! Sherwood Forest participated in Give StL Day, the local giving day in St. Louis, Missouri. Need ideas for an upcoming anniversary? The campaign was Instagram heavy, but also included emails and blog posts, all with a special push to donate before the end of the year. This shows why it’s so important to do your audience research and create comprehensive donor personas to inform your marketing. Real-time responses to major media moments with CTAs to support your cause Micro Startups is your online destination for everything startup. You can also drive this further with concurrent email marketing campaigns. Virtually every smartphone has good recording capabilities, and cheap video editing software makes it easy to craft slick videos that are perfect for social. And, if they’re interested, visitors are then in the perfect position to learn more about your organization and get involved in other things you have going on. You have been restricted from commenting. Spotlights on donor stories (ex: why they give and what giving means to them), Receiving Service That’s why if you’re drafting a social media strategy for your nonprofit, it’s worth looking to others to see what they’ve done. Your email address will not be published. This is a strategy used by countless nonprofits, most notably after the 2015 Paris terrorist attacks. I’m sitting at my desk over here wondering what today’s Instagram video is going to be for ForeverDonor.com lol. Struggling to write the pages of your nonprofit’s website? This field is for validation purposes and should be left unchanged. This is a guest post from Kayleigh Alexandra, content writer at MicroStartups. We’re dedicated to spreading the word about hard-working solopreneurs and SMEs making waves in the business world. It capitalizes on these sentimental stories by encouraging users to make a donation via the Donate button at the top of its Facebook page. Their campaign, owning the “Heli-Yes” slogan, used press releases, social media, a page on their website and powerful stories of lives saved by helicopter rescues to anchor the campaign and reach their goal. But while virality can be achieved overnight, actually planning a viral video is less instant. When content is created and distributed, then social media comes in as a way to cultivate conversation, build and extend community, and harness the energy and passion of the nonprofit’s mission. Advocacy Campaign. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. Even if you just start with an hour or two every week, you’ll start seeing what kinds of content resonates with your audience. Thank you to specific donors So we do everything necessary to give them that because they deserve our every effort. Even if you’re not a huge nonprofit like WWF, it’s still possible to see success using social features like they did. For their Endangered Species Day campaign, they used a landing page and leaned on other helpful, beginner-level guides and resources on their website. Good news: bookmark this cheat sheet and you’ll never draw a blank again. For the Oblates of the Virgin Mary’s 200th anniversary, they wanted to make a splash worthy of their organization’s rich history. Engaged users can seamlessly make a donation right there on Facebook — easy, convenient, and bolstered by emotionally-stimulating videos. The campaign used social influencers such as Logan Paul (pre-controversy) to highlight the ways Big Tobacco capitalized on young people’s casual attitudes to smoking. So, they ramped up a video campaign to make it happen. And so many more… As “The Year of the Dog” draws to a close, we #reflect on an incredible year. We ask that you help to ensure we have the medical funding necessary to continue doing what we do best. Rise Together is a nonprofit that encourages youth to raise their voices and advocate to improve key issues affecting them, such as suicide, bullying and drugs. Even just doing a quick scan through the Trends that appear on the right side of Twitter can help you see what’s going on — although not all topics will be relevant to your organization, you never know what you’ll be able to work with. But the nonprofit WATERisLIFE saw this hashtag as an opportunity to highlight third world problems of water sanitation and hygiene. The Stracks Fund allows us to fulfill our #mission and our promise to the victimized animals of our city. Everyone knows smoking is bad for you, but with the Big Tobacco lobby preventing any real legislation against it (with smoking alternatives like flavored vapes even being outlawed), quitting can feel like a losing battle. Thank you for sharing this. They did an awesome job using their blog and social media accounts to spread the word to their supporters and encourage them to participate in the giving day. Quote from Executive Director + Board Chair It’s not just about posting messages—it’s about connecting, inspiring, and using social media as a channel to have real impact for those you serve. Sometimes, all you need is a little inspiration to pull together the perfect nonprofit marketing campaign. But the Truth Initiative is taking on the fight against Big Tobacco, one step at a time. Thank you and God Bless you! A part of your organization’s annual marketing plan, these puzzle pieces work toward one specific goal that moves your mission forward. This is achieved by creating an emotional narrative that tugs on the heartstrings. They ramped up a fundraising campaign centered around a gala, email campaign and new pages on their site to celebrate their history, gather gala registrations and collect donations. Use this to build your personas and create lists of references, vocabulary, and pain points to appeal to your supporters effectively and appropriately. 20 October 2020; ... Set up a partnership with a local charity or a bigger nonprofit organization and help your customers support a good cause. The more you know about the people who follow you, the more able you’ll be to engage them with your content. Books needed for elementary students), Volunteering Shout-outs to individual fundraising campaigns CTAs to remind people you know about your services But making dreams come true is a costly initiative. Read More: 7 Tips to Create a Fundraising Video to Increase Donations. Cause-related blog posts, Questions Published Thursday, 07 November 2019 at 5:13 PM. Most recent e-newsletter, press release, or news story Children in warzones are particularly at risk, especially those in far-flung countries that many Westerners feel distanced from. Make a powerful website for your growing nonprofit. Stop by our south clinic for a flu shot.) People are inherently lazy, so the easier you can make it to take action, the better. It’s a great way to raise awareness via visuals, rather than through copy. Get nonprofit articles, best practice advice, fundraising ideas and invaluable industry reports and webinars delivered for free!